​Yesterday the Upstream team, in partnership with RE Technology, conducted a webinar that focused on vendor integration.   We had over 450 registrants and had over an hour of questions and answers!  If you missed the session, here is the recording as well as the Powerpoint presentation.

If you are a vendor and ready to integrate with Upstream, click here to sign up.

Learn how pioneering brokerages across the country are both streamlining and protecting their business with Upstream.  Sign up to receive specific information about the benefits to your brokerage, how you can participate, and how your brokerage might be affected.

Bottom-line, there’s been a lot of noise and misinformation being peddled about Upstream. Most of it focused on listings and simple syndication.   But Upstream empowers you far beyond traditional listing management.   

• Yes, you can enhance listings with additional data, high-res photos, and video beyond your MLS limits
• Yes, you can manage distribution to your vendors determining what they get and delegate that ability to agents and office staff if you wish.

You might be saying, “I can already do this in my MLS today!”   And in some locations, you can.  But how are you handling:

• Office/Firm profiles?  How are you managing new offices, moves, etc. across your systems?
• Team profiles?  Who is on the team? How is marketing managed? Who can update team listings?
• Agent profiles and roster management?  How many places and versions are your agents marketing their unique specialties?  How do your vendors know when an agent joins or leaves your firm? How many software licenses are you wasting because someone forgot to remove access?
• Staff profiles? Your brokerage and teams' non-licensed staff needs access to get work done!  
• Converting from one vendor to another?  How easily can you run vendors in parallel to help ensure a smooth transition?

The platform is as powerful as anything the franchises are trying to build.   It has features many of the largest brokerages have built but must manage themselves.  Now you can tap into, regardless of your firm’s size, to all the benefits without the expense of managing developers.   

It took a cooperative of brokerages to build Upstream, and it’s the only platform managed by you and your peers… practicing brokers.     Click here to get the guide.  There’s no obligation.  

Wait… I take that back.  You have an obligation.  It’s to your firm and your agents.    Savvy brokerages representing over 150K agents have already signed up for Upstream because they want better control of their future.   Click here to learn more.  Understanding your options costs nothing.

P.S. One final item you should know.   We’re rolling out 5-6 MLSs per month.  We are prioritizing our MLS list based on broker demand so sign up now to ensure your MLS isn’t at the back of the line.  

​Today’s array of property marketing options used by real estate professionals are boundless. For marketing your properties for sale, Upstream provides you with some extended advantages you may need.

One key advantage of Upstream is the ability to store and utilize high-resolution photos. For many real estate pros, professional photography distilled through the MLS may be unsatisfactory in resolution for high-quality print (flyers, brochures, magazine ads). Sometimes, you may also want high-quality photos without the MLS watermark on them. You and/or your authorized photographers can load the original high-resolution images provided to all of your marketing platforms. The best part is the easy to use drag and drop functionality and the awesome upload speed.

Another way that real estate agents can add more punch to their marketing is with enhanced property descriptions. More often than not, real estate agents want the opportunity to write longer descriptions with promotional text that may be limited by the MLS rules. With Upstream, you can enhance your property descriptions with no limitations. Upstream even support the capability of providing photo credits and photo descriptions missing from many MLS systems.

​Digital marketing in real estate has also expanded the use of links that market the company, the agent, the property, and a host of social media applications. There is no limitation to the number of links you can use to market yourself and your property. With Upstream, you can syndicate your links however you like.

Upstream is owned by brokerage companies that seek a database solution that matches the demands of real estate professionals.  When you enhance your listings in Upstream, the information is instantly distributed to the software and marketing partners you use in your business. You no longer must wait hours for your enhanced listings to be available on portals, virtual tours, or other marketing solutions.