Imprev recently completed their 2016 Summer Thought Leader Survey where they focused on Upstream. The independent research surveyed more than 300 broker-owners and top executives at leading franchises and independent brokerage firms that were responsible for more than half of all U.S. residential real estate transactions last year. The study showed that widespread support for Upstream where 57% of top real estate executives say they are “very supportive” of Upstream, and 27% say they are “supportive.” Only 2% say they are “not at all supportive,” and 14% say they are “somewhat supportive.”
I was fortunate to sit next to Renwick Congdon, Imprev's CEO accidentally, shortly after the survey was published on my way home from Inman Connect. We both were intrigued by the support brokers are demonstrating. As I dug into the raw data, I found nuances that were worth sharing:
We seek to create efficiencies by reducing redundant entry, help brokers distribute deliberately by giving them control over who can access their data and inspire innovation by removing artificial barriers when the broker allows.