It's user friendly and speeds up the input processes As the Upstream team prepares to go live with Broker Direct Feed, we’re still working hard on Direct Input and plan to launch in RMLS and MLS Listings soon. Recently, we introduced Upstream to pilot testers in RMLS (Portland) where they input, edited and managed listings. The team conducted three separate sessions with agents, brokers and MLS personnel to test usability, ease of training, and overall satisfaction. As always, transparency has been the Upstream way. In our latest chapter of “Pilot Markets Tell All,” we got the scoop on likes, dislikes, and opinions regarding the entire process. Test groups included representatives from:
Most testers were quite satisfied with the listing entry process and assured the system provides enough guidance to enter a listing from start to finish. When asked what they liked most about Upstream, the most common answers were: easy to use, very intuitive, efficiency, clean, and love one-stop data entry. One user added, “Nice interface, feels snappy, will remove duplicate data entry for most of my listings.” Of course, there are two sides to every story. Although testers rave about the seamless, user-friendly interface, there is always room for improvements. The colors used to indicate required fields were difficult for some to recognize. One asked for a more prominent icon for starting the listing. And we can always create better, context-specific help messaging. Overall, there were no significant obstacles experienced while entering, editing, or changing a listing. The general reaction is that “Upstream is more logical and linear,” and the “input process flows better” than current systems.” Other questions solicited open comments. Here’s a sample of what testers wrote:
Our testers had little idea what they would experience, and expectations were high. One tester made a comment that sums up our findings. At this time, it is obvious a great deal of thought and work has gone into this product. I see more testing by the "users" as being a very important part of the success of this. We agree wholeheartedly!
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We are very proud of Upstream’s user interface. The team’s primary focus was ease of use and minimizing training requirements. However, there are clever design patterns such as using “tags” to describe listing features that make adding a listing particularly enjoyable. We've been asked to post our slides used during various meetings at this year's NAR Annual convention. Here you go! |
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Our GoalsWe seek to create efficiencies by reducing redundant entry, help brokers distribute deliberately by giving them control over who can access their data and inspire innovation by removing artificial barriers when the broker allows. |