Q: We have seen references to “Upstream” as well as “UpstreamRE, LLC”. Can we assume that these are the same company? If not, what is the difference between the two entities (if both exist)?
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A. They are one in the same! The Certificate of Organization was filed and accepted by the Delaware Secretary of State for the formation of UpstreamRE, LLC (the “Company”) on October, 3, 2014. The name/word "Upstream," however, had not been trademarked so we have additionally applied for that phrase.

The real estate industry is changing because it needs to change. The way we search for properties is broken. And part of the reason is because the way our industry shares data is broken. Upstream is a game-changing opportunity for brokers, agents, and consumers—transforming the way data is entered, stored, edited, and distributed. Keller Williams is proud to support Upstream and we’re excited to have four of our top offices participating in the pilot.