I’m sure you’ve seen in the press that Upstream has launched. So what? What does that mean to me?
It means you have access to one of the most instantly valuable broker platforms in the country. It’s your data. It’s one of your brokerages most valuable assets. And your data is critical to your current and future business.
That’s why every vendor and portal wants it
Learn how pioneering brokerages across the country are both streamlining and protecting their business with Upstream. Sign up to receive specific information about the benefits to your brokerage, how you can participate, and how your brokerage might be affected.
Bottom-line, there’s been a lot of noise and misinformation being peddled about Upstream. Most of it focused on listings and simple syndication. But Upstream empowers you far beyond traditional listing management.
You might be saying, “I can already do this in my MLS today!” And in some locations, you can. But how are you handling:
It took a cooperative of brokerages to build Upstream, and it’s the only platform managed by you and your peers… practicing brokers. Click here to get the guide. There’s no obligation.
Wait… I take that back. You have an obligation. It’s to your firm and your agents. Savvy brokerages representing over 150K agents have already signed up for Upstream because they want better control of their future. Click here to learn more. Understanding your options costs nothing.
P.S. One final item you should know. We’re rolling out 5-6 MLSs per month. We are prioritizing our MLS list based on broker demand so sign up now to ensure your MLS isn’t at the back of the line.
Today’s array of property marketing options used by real estate professionals are boundless. For marketing your properties for sale, Upstream provides you with some extended advantages you may need.
One key advantage of Upstream is the ability to store and utilize high-resolution photos. For many real estate pros, professional photography distilled through the MLS may be unsatisfactory in resolution for high-quality print (flyers, brochures, magazine ads). Sometimes, you may also want high-quality photos without the MLS watermark on them. You and/or your authorized photographers can load the original high-resolution images provided to all of your marketing platforms. The best part is the easy to use drag and drop functionality and the awesome upload speed.
Another way that real estate agents can add more punch to their marketing is with enhanced property descriptions. More often than not, real estate agents want the opportunity to write longer descriptions with promotional text that may be limited by the MLS rules. With Upstream, you can enhance your property descriptions with no limitations. Upstream even support the capability of providing photo credits and photo descriptions missing from many MLS systems.
Digital marketing in real estate has also expanded the use of links that market the company, the agent, the property, and a host of social media applications. There is no limitation to the number of links you can use to market yourself and your property. With Upstream, you can syndicate your links however you like.
Upstream is owned by brokerage companies that seek a database solution that matches the demands of real estate professionals. When you enhance your listings in Upstream, the information is instantly distributed to the software and marketing partners you use in your business. You no longer must wait hours for your enhanced listings to be available on portals, virtual tours, or other marketing solutions.
We seek to create efficiencies by reducing redundant entry, help brokers distribute deliberately by giving them control over who can access their data and inspire innovation by removing artificial barriers when the broker allows.