Upstream is getting ready to launch its roster functionality. Unlike typical MLS rosters limited to members/agents, Upstream's rosters are far more comprehensive.
Let's look at the example of ABC Realty owned and managed by Jane Austin. Jane has 350 agents across fifteen offices, each with a local managing broker. Many offices have teams, and all have non-agent staff who help process transactions.
Jane has contracts with vendors that provide CRM, virtual tours, single property websites, etc. Each time an office recruits a new agent, accounts and software instances need to be provisioned. Of course, each time an agent defects, those accounts need to be closed.
Jane would also like better to understand her revenue pipeline across all fifteen locations in real-time. Unfortunately, she's dependent on reporting from the individual offices as listings are entered into their MLS using the local managing broker ID, and there's no linkage between her and the fifteen local brokers in their MLS.
Upstream's new roster functionality can help Jane as the system understands and manages:
Jane can manage her listings across every office and delegate access and management to team members even if the listing is in another office. Jane's vendors can access the roster via an API and can instantly see organizational changes, new office acquisitions, agent migrations, etc., and can respond appropriately.
Brokers have asked if the roster feature could be available even if Upstream isn't in their market (integrated with their MLS for listings). Our initial launch has an MLS dependency mostly to pre-populate the rosters with agents. We are working on enabling the feature to operate independently, and as we considered various use cases, we determined that we should revisit pricing.
Upstream is announcing new pricing for participating brokers. We've reduced the price until we launch the listing Add/Edit component in 2021. As Add/Edit rolls out, participating brokers will return to the original/full fare. Brokers pay a fixed, flat fee based on the size of their organization. The "size" factors the number of agents with an MLS membership. Administrative and staff accounts do not impact price. Additionally, if a broker has 35 agents but has a listing coordinator manage all office listings (aka only one account in the system), the price is based on 35 agents. Upstream will continue to provide services to authorized vendors receiving brokerage data at no charge.
New Pricing until Phase 3 (est. Q3 2021)
Post Phase 3 (Add/Edit) Pricing
To learn more about Upstream and how it enables brokerages to take control of their data, contact us at firstname.lastname@example.org.
“We are pleased to help Upstream deliver on the promise of more opportunity and greater efficiency through the distribution of platinum-certified RESO compliant data. CoreLogic has been a long-time supporter of RESO. Their efforts concerning standards deliver incredible value to the real estate industry,” said Amy Gorce, Principal Business Development for CoreLogic.
Having everyone committed to higher standards of data management is a key aspect of improving efficiencies and data management in the real estate industry. Upstream believes in this vision and has invested in building the platform according to RESO standards. RESO standards allow an environment for the development and implementation of real estate data standards and processes that facilitate innovation, ensure portability, eliminate redundancies and obtain maximum efficiencies for all parties participating in a real estate transaction.
"Upstream's leadership in advancing RESO standards is a testament to the importance of this movement for brokers as well as MLSs. Brokers and agents experience greater efficiency and can deliver more value to their customers when systems, like Upstream, allow robust, standardized data to flow freely between technology tools," said Sam DeBord, CEO of Real Estate Standards Organization.
As Upstream rolls out across the country, being RESO certified and building from the RESO standards will allow for many benefits, including reliable and dependable data, faster innovation and more rapid iteration.
To learn more about RESO certification, visit www.reso.org.
RESO Certified Technology Companies
The vast majority of consumers begin their real estate searches online. They are not only looking for potential homes but also searching the real estate professionals that could help them with the sale or purchase. Googling a real estate agents name will most often return their social network profiles and industry profiles on the first page of the search results.
Agents do a fair job of updating their social profiles. However, they don’t even score a passing grade at keeping their industry profiles up to date. Take a moment and do an agent search on your company website. Imagine a consumer doing this same search. Do you like what you see?
Usually the answer will be no. You will find missing photos (or the infamous floating grey heads), poorly written bios (if any at all), missing or broken links to personal websites, phone numbers and emails may or may not be found and may or may not be correct. If you are feeling adventurous, try comparing your company websites agent profile to the one found on Zillow or Realtor.com. You have a better chance of winning the lottery than finding a match with this comparison. Photos, bios, and contact information rarely match up across these sites.
If you are a consumer, you’d have to wonder if these professionals who are supposed to navigate every detail of the home buying and selling process on my behalf can’t keep their online profiles consistent and up to date can really manage what is likely my largest financial transaction for my family? It wouldn’t be a stretch to answer no to that question.
For agents, this does seem to be a more difficult task, then we would expect. Some do better than others. Ultimately, for broker/owners the agent search results on their company website are the most valuable. The agent profiles that feed these searches also seem to be the most neglected.
Upstream has created a solution to this problem. With Phase 2 launching, we’ve extended rosters to include firm record information (offices, etc.), team information and organization, agents and even staff members (non-licensed team members like office managers, listing coordinators, etc.). We’ll be extending the profiles, so agents have a single place to store their profile information and photos. Integrated vendors can access a firm's entire roster across all MLS regions allowing the agent profiles to be shared to multiple locations. This means your agents don’t have to log in to multiple websites to manage their profiles. Across all the websites where profiles are maintained, Upstream can ensure a consistent agent profile for each one of your agents.
The benefits of Upstream’s agent profile management include:
We seek to create efficiencies by reducing redundant entry, help brokers distribute deliberately by giving them control over who can access their data and inspire innovation by removing artificial barriers when the broker allows.