Marketing Your Listing Isn’t What It Used to Be...​

It’s transforming right before our eyes.  Listing data now streams in real-time and isn’t just about the home; it’s starting to include personal information about your client. 

As you help your client sell their home, you must ensure potential buyers see accurate and timely information.  You also must protect your client’s personal information and protect yourself from possible litigation. 

Upstream is an easy to use data management platform to help your brokerage, regardless of size, collect, manage, and distribute your brokerage information quickly.
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Upstream is about three things: Protecting the data through deliberate distribution, creating efficiencies, and inspiring innovation.

• Enter your listings in a single, easy to use interface.
• Enhance your listings with unlimited high-resolution photos and video
• Control who has access to your listings, what fields they can see and even set rules for when they have access.

Upstream’s data management extend beyond traditional listings

• Upstream can be your definitive location for roster/firm records. Vendors will know and can take action when agents join or leave your firm, you open new locations, or add new clients.
• It's a single place to store and update agent and staff profiles.  Create multiple versions (regular, luxury, etc.) and let your websites and vendors update from one source.
• Upstream will know when events and status changes happen through the lifecycle of a listing and transaction. Vendors can poll the event database to trigger actions when the time is right.
• You now have access to secure and highly available cloud storage for all your brokerage data.  You have the same control over managing any data (agent, client, vendor, transaction, etc.).  And don’t worry, Upstream protects your data from hacking, physical theft, and natural disaster leveraging a secure enterprise-class platform designed for high availability.​

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